Consumers to Creators with Cheryl Grace of Nielsen

Tammy & Mike are back [and on schedule] with a very special guest. Cheryl Grace, Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement at Nielsen, joins the couple to discuss Nielsen's recently released annual Diverse Intelligence Series Report on African American consumers. The report, "From Consumers to Creators: The Digital Lives of Black Consumers," examines the buying, listening, and viewing habits of African Americans. We're all about black media, black engagement, and the black dollar on this episode!

African American Consumers 4:25

African American Creators 6:36

Representation in Gaming 21:45

The Black Twitter Effect 30:42

The Lesson 55:21

Download the report here: https://nielsen.com/africanamericans

Follow Cheryl Grace on Twitter: @powerfulpenny

Follow Nielsen on Twitter: @NielsenKnows

Like Nielsen on Facebook: Nielsen Community


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